Many bar owners, especially those who have been in business for more than a few years, tend to get so stuck in their routines that they forget all about promotions. If you cannot remember the last time that you actively marketed your bar it is high time that you did a campaign. There are plenty of things you can do to revive your brand. Here are a few of them:
Use social media
There is no better way to get people’s attention than to get them on social media. You should have a Facebook and Twitter account for your bar that is all about promotions. Post about Happy Hour, parties, new cocktails and anything else that is going on in your bar. To entice them to come in let them know that if they buy a drink and show you the post that led them to your bar they will get a second one free.
Get the ladies to come in…
Ladies night was invented for a reason, but yours doesn’t have to be so cliché. You can have special nights where ladies are the centre of attention – have a Sexy Red Dress night, for example, or Hot High Heels night and make sure to announce it on your social media. Men will go where the ladies are…
Name drinks after local celebrities
Communities love their celebrities and you can exploit this by naming cool new drinks after them. During Happy Hour have a special offer on these drinks. The word will soon get around and you will find that you have more patrons in your bar.
Hire a PR company
A PR company like Quite Great! can do a lot for your bar – they have lots of experience with branding and their ideas have been known to enjoy great success.